sbe Corporate

SLS Brickell Hotel & Residences / Group Sales Manager

Job Locations US-FL-Miami
Req No.
Sales and Events
Job Requirements


SLS_Brick (VertCrest)


The Group Sales Manager is responsible for generating conference business from a local or national market, maximization of sales, development of potential markets and sound administration of assigned responsibilities. The Group Sales Manager is responsible for or selling group business from the Southeast market, primarily handling no more than 10 to 35 room nights on peak while maximizing revenues for all areas of the hotel. Assists in the overall efficient operation of the Sales & Events Department, manages accounts to achieve guest satisfaction and solicits new and past business to ensure revenue goals are met or exceeded.



Responsibilities include but are not limited to:


  • Evaluate, solicit, and sell business as required meeting individual goals and overall budgeted departmental sales and profitability.
  • Ability to arrange targeted weekly sales appointments in assigned territory, with a focus on developing the local group sales market.
  • Maintain an effective plan of correspondence and communication with all customers. Follow up on progress of booked business and key account performance as well as maintain assigned accounts in accordance with guidelines outlined in sales minimum operating standards.
  • Assist in developing and executing projects for assigned market areas to increase sales activity, volume and profit.
  • Participate in sales meetings and industry related organizations to represent the hotel and company.
  • Develop complete working knowledge of local competition.
  • Knowledge of sales techniques including strong closing skills as well as negotiating skills.
  • Prospect for new business, participate in sales blitzes, cold calling and contacting former clients to solicit new business and attend industry events programs as needed.
  • Conduct hotel site inspections and client presentations.
  • Excellent creative skills to provide innovative set-ups, menus, and functions for groups. Ability to generate creative and innovative menus while working closely with Chef on pricing specialty menus.
  • Work closely with banquet and culinary departments on operations and execution. Ability to quickly evaluate alternatives and decide on a plan of action.
  • Build and maintain strong client relationships
  • Perform any other job related duties as assigned.



  • Communicate effectively, both verbally and in writing, to provide clear direction to the venue teams.
  • Communicate with employees using a positive and clear speaking voice, listen to and understand requests, respond with appropriate actions and provide accurate information.
  • Remain calm and alert, especially during emergency situations and/or heavy restaurant activity, serving as a role model for team and other employees. Interact with other department personnel and venue staff as needed.
  • Make decisions and take actions based on previous experience and good judgment, sometimes revising procedures to accommodate unusual situations.




In addition to performance of the essential functions, this position may be required to perform a combination of the following supportive functions, with the percentage of time performing each function to be solely determined by the supervisor based upon the particular requirements of the company.

  • Attend mandatory meetings including divisional meetings, staff meetings, etc.
  • Participate in community events and ensure corporate social responsibility goals of sbe are met.
  • Utilize traditional software programs such as Microsoft Office (Word, Excel, Outlook, and PowerPoint), Micros, Delphi, ADP, Open Table and any departmental specific systems used.
  • Keep work area clean and organized.
  • Ensure confidential documents are kept in a secured area.
  • When disposing confidential documents that contain any personally identifiable information, they must be shredded or pulverized.
  • Complete other duties as assigned by the Ownership or Corporate Offices.
  • Demonstrate positive leadership characteristics, which inspire Team Members to meet and exceed standards.
  • Ensure that all staff follows and are in compliance with sbe’s policies and procedures.



The individual must possess the following knowledge, skills and abilities and be able to explain and demonstrate that he or she can perform the essential functions of the job, with or without reasonable accommodation.

  •  Extensive knowledge of forecasting sales and interpreting/analyzing results to plan and conducting budgetary analysis.
  • Extensive knowledge of sales skills, revenue management, recruiting, supervising, training and motivating managers.
  • Demonstrated ability to understand customer requirements and translating these into sales solutions.
  • Track record of leading and inspiring teams to meet or exceed sales goals.
  • Ability to be assertive and persuasive without being aggressive.
  • Track record of developing long term relationships and contacts.
  • Ability to quickly evaluate alternatives and decide on a plan of action.
  • Strong organizational skills including follow up, time management, ability to multi-task and manage multiple priorities in a fast-paced environment.
  • Considerable skill in math and algebraic equations using percentages.
  • Exceptionally strong ability to communicate in English, both orally and in writing, with guests and employees, some of whom will require high levels of patience, tact, and diplomacy to defuse anger and to collect accurate information and to resolve problems.
  • Ability to work under pressure and deal with stressful situations during busy periods.
  • Ability to access and accurately input information using a moderately complex computer system.
  • Proficient in Windows Office: Word, Excel, PowerPoint, Publisher, etc.
  • Dynamic, proven leader demonstrating entrepreneurial spirit, innovative thinking, change leadership and focus on coaching and team motivation.
  • Experience managing luxury brands.
  • Must be innovative, organized, efficient and able to prioritize multiple projects while working with a team
  • Exceptional interpersonal skills required, must be able to present self professionally at all times.
  • Must be able to effectively communicate with all levels of an organization.
  • Strong work ethic and self-starter who is a team player and comes with a can-do attitude.
  • Ability to walk, stand, and/or bend continuously to perform essential job functions.




High School Diploma required

Bachelor’s degree preferred or combination of four years relevant education and experience.



  • Minimum of two years’ hotel sales and/or conference services experience preferred, preferably in an upscale or lifestyle brand hotel.
  • Effective supervisory and communication skills. 
  • Well organized and demonstrated strong problem solving skills. 
  • Ability to perform basic/intermediate math skills. 
  • Ability to operate office equipment (i.e., computer, 10-key, copier, fax, and telephone).  
  • Ability to read, write, and understand English. 
  • Knowledge, understanding, and compliance of policies and procedures, job descriptions, daily memorandums, chemical labels, and other instructions.
  • Knowledge of Delphi preferred.
  • Knowledge of sales skills, revenue management, training, and motivation of peers.
  • Knowledge of hotel structure, how departments interact, benefits, and competing hotels within the market.
  • Ability to execute appropriate action plans.
  • Ability to effectively communicate with customers in a friendly and positive manner, in order to solicit business, meet client needs and resolve complaints.
  • Knowledge of hotel operations, including marketing plans, security and safety programs, personnel and labor relations, preparation of business plans, repairs, maintenance, budget forecasting, quality assurance programs, and long-range planning.
  • Ability to work effectively under time constraints and deadlines.
  • Additional language ability preferred.



All employees must maintain a neat, clean and well-groomed appearance. Specific uniform guidelines and/or required articles of clothing will be explained to you as a part of the orientation process.




Work is performed in an office environment; and ability to tolerate varying conditions of noise level, temperature, illumination, and air quality. Requires mobility.  Requires prolonged sitting, standing, and walking.  Ability to push and/or pull cabinet weighing up to fifteen pounds.  Eye/hand coordination and manual dexterity.  Ability to distinguish letters, symbols, and colors.  Normal vision and hearing range.  Travel may be required.




The hospitality business functions seven days a week. In addition, this is a hospitality business and a hospitable service atmosphere must be projected at all times.


Upon employment, all employees are required to fully comply with sbe rules and regulations for the safe and efficient operation of the facilities. Employees who violate restaurant rules and regulations will be subject to disciplinary action, up to and including termination of employment.


Regular attendance in conformance with the standards, which may be established from time to time, is essential to the successful performance of this position. Employees with irregular attendance will be subject to disciplinary action, up to and including termination of employment.


Due to the cyclical nature of the hospitality industry, employees may be required to work varying schedules to reflect the business needs of the hotel. In addition, attendance at all scheduled training sessions and meetings is required.


This document reflects the job content at the time of writing and will be subject to periodic change in the light of changing operational and environmental requirements. Such changes will be discussed with the jobholder and the job description amended accordingly.



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