sbe Corporate

Director of Branding - New York

Req No.
Job Requirements


From our dazzling location in the heart of New York City, sbe offers both our staff and our guests a hip, cutting-edge experience in the world of hotels as theater.

We have an exciting job opportunity to join our Brand Team as Director of Branding located in our Corporate NY office.




A global tribe of individuals, partners and progressives, devoted to creating extraordinary experiences for our community throughout our proprietary brands - we are sbe.

Visionaries at the forefront of hospitality, cuisine, design, residences and entertainment, our lifestyle moments are forged with highly-curated and passionate service. 

We are committed to authenticity, sophistication, mastery and innovation.

Our stage is the world. Our time is now.

With this in mind, we foster a family environment built on values that describe our lifestyle, experiences and how we see the world. When you have a tribe such as ours and place it in and around the collection of accommodations, restaurants, nightlife, and retail, you create a force that cannot be replicated by anyone else. We are an equal opportunity employer.


The Director of Branding is primarily responsible for further developing and strengthening the company’s brands. Further, He/she is responsible for identifying market trends, creating opportunities for growth and brand alignment with third party partners. He/she will guide the branding efforts by fostering a “sky’s the limit” approach in leadership with the ability to develop and train the team of each property in a rapidly changing industry and fast-paced environment. Innovative methods will be sought out and implemented to address competitive market challenges that will ensure the company’s success.



  • Maintain brand standards across all properties
  • Help evolve and improve the visual brand library
  • Strong understanding of brand, maintaining brand standards, and brand marketing
  • Create and oversee for each brand operations brand standards/voice to be used on property
  • Oversee the implementation of marketing’s role in promotions
  • Compile, assess, and recommend menu development needs and opportunities to drive profitable sales for the sbe brands
  • Identify, vet, and collaborate with other sbe departments on areas of opportunity for brand innovation (e.g., menu, technology, guest experience)
  • Oversee the development of local restaurants, hotels and nightlife branding creative assets (programs and materials) as needed from the regional Marketing team
  • Manage third-party agencies regarding overall strategy input and execution
  • Manage the assessment, analytics, and reporting of marketing program effectiveness, based on
  • collaborate with the marketing team  to create sbe marketing strategy as it pertains to brand positioning, direction, and executional strategy
  • Collaborate with the Digital Marketing & Strategy on digital execution of marketing activations, data & insight reporting and creative support
  • Partner with the Events team to identify trade show opportunities and manage on-site presence and activation of a year-round marketing calendar
  • Provide guidance for graphic design for all print & online materials; one-sheets, presentations
  • Work with the Events team in identifying influencers and potential strategic partners and work to build relationships with those individuals/brand (trade, media and referral organizations); managing relationships with current strategic partners
  • Collaborate with the Digital Marketing & Strategy on Social Media & Content campaigns and strategies, ROI reporting, competitive analysis, and community management, sales funnel and CRM support materials.
  • Partner with Executive Management and the Technology team on website messaging, communication templates and sales material redesign projects
  • Partner with Human Resources to refresh companywide Brand Messaging and Brand Message Training




  • BA Degree in business, marketing or equivalent; MBA preferred
  • Required Hotel Resort or Luxury/Hospitality experience is a must
  • 5+ years of experience in marketing, Public Relations, or brand marketing - particularly in a fast growing company
  • Ecommerce experience a plus
  • Solid writing and verbal communication skills
  • Connections and activity in the social world
  • Strong strategic, analytic, financial, and consumer research skills
  • Strong leadership skills, with previous experience in effectively growing and nurturing marketing teams
  • Strong project management and multitasking abilities


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